Artificial intelligence (AI) is revolutionizing the marketing landscape, and the financial services sector is no exception. But how can community-focused FIs harness this powerful technology while navigating the industry's unique challenges? Don’t miss this enlightening webinar that will demystify AI and its applications in financial marketing. From creating compelling content to enhancing personalization, this webinar will explore how AI can transform your marketing strategy and address critical concerns like data privacy and regulatory compliance. You'll discover practical, readily available tools to boost your productivity and learn how to measure the tangible benefits of AI implementation. Whether you're AI-curious or AI-cautious, this webinar will equip you with the knowledge and strategies to confidently integrate AI into your marketing efforts, giving your institution a competitive edge in the digital age.
AFTER THIS WEBINAR YOU’LL BE ABLE TO:
- Understand the basics of AI and GPTs: gain a solid understanding of AI, its history, and the concept of generative pre-trained transformers (GPTs), enabling you to grasp how these technologies work
- Navigate security and privacy concerns: learn about the key security and privacy considerations related to using AI in financial marketing, ensuring your strategies comply with existing regulations and best practices
- Utilize AI tools for content creation: discover practical strategies for leveraging AI tools to create diverse content types, including text, images, videos, and audio, enhancing your marketing efforts with cutting-edge technology
- Develop an AI implementation strategy: create a comprehensive plan to integrate AI into your marketing strategy, from selecting the right tools to measuring the impact on your campaigns
- Access real-world examples and best practices: explore case studies and best practices from the financial industry which showcase successful AI implementations and inspire you to innovate in your marketing approaches
TAKE-AWAY TOOLKIT
- AI principles prompt template to help develop your institution’s own AI principles statement, a critical element of effective AI training and policy creation
- Employee training log
- Interactive quiz
- PDF of slides and speaker’s contact info for follow-up questions
- Attendance certificate provided to self-report CE credits
WHO SHOULD ATTEND?
This eye-opening session is tailored for marketing professionals and those within FIs who are eager to leverage AI for enhanced accountholder engagement, content creation, and data-driven decision-making. Marketing teams, digital strategists, and content creators will find immense value in understanding how AI can amplify their efforts. In addition, professionals in compliance, risk management, and IT security will benefit from insights into navigating the regulatory landscape and addressing privacy concerns. Senior management and decision-makers should attend to grasp the strategic implications and potential ROI of AI implementation in their institution's marketing initiatives.
DON’T MISS THESE RELATED WEBINARS!
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NOTE: All materials are subject to copyright. Transmission, retransmission, or republishing of any webinar to other institutions or those not employed by your institution is prohibited. Print materials may be copied for eligible participants only.
MEET THE PRESENTER
Eric C. Cook, WSI & The LinkedBanker
Eric Cook often refers to himself as a “recovering banker” after spending 15 years as a community banker in Michigan before shifting to a digital strategist in 2007. An award-winning web designer with WSI, the world’s largest digital agency network, he’s a three-time contributing author of the best-selling book
Digital Minds: A Strategic Approach to Connecting and Engaging with Your Customers Online and recently launched an online mastermind and mentorship community exclusively focused on the needs of banking professionals called
TheLinkedBanker.com. Eric routinely works with community-focused financial institutions around the country helping to develop their digital strategies, embrace social media engagement, and enhance their overall online presence. As a faculty member at several banking schools, Eric is also a highly rated conference speaker who loves educating community bankers to help lead the digital charge to better connect and engage in the 21
st century.
THREE REGISTRATION OPTIONS – WHAT YOU GET
1. LIVE WEBINAR
- Unlimited live connections with shareable access within your institution
- Available to view on desktop, mobile & tablet devices
- Take-away toolkit
- Live Q&A session & the presenter's contact info for follow-up questions
- Access the webinar training from your User Portal
2. ON-DEMAND WEBINAR
- Unlimited and shareable access to the recording within your institution,
starting two business days after the live date
- Available to view 24/7 on desktop, mobile & tablet devices
- Take-away toolkit
- Ability to download the webinar video and toolkit items
- Presenter's contact info for follow-up questions
- Access the webinar training from your User Portal
3. BUNDLE & SAVE
- Save when you Bundle the Live + On-Demand Webinar Registration
- Includes all the items listed above
- Full registration descriptions can be found here
