Event Calendar

Thursday, June 6, 2024

Analytics to Measure Website & Digital Marketing Activity: A Year Into GA4 & Beyond Webinar

Start Date: 6/6/2024 9:00 AM MDT
End Date: 6/6/2024 10:30 AM MDT


Event Website: https://financialedinc.com/analytics-to-measure-website-digital-marketing-activity-a-year-into-ga4-beyond

Organization Name: Independent Community Bankers of Colorado

Contact:
Maelynn Lewis
Email: mlewis@icbcolo.org
Phone: (720) 607-7937

Embark on a journey through the multifaceted world of digital analytics. In addition to exploring the plethora of website analytics data and how GA4 continues to evolve, this dynamic program will also include an overview of social media platform analytics, such as Facebook, LinkedIn, and Instagram. This session will unravel the complexities of digital marketing analytics, ensuring you’re equipped to meet your audience where they are, and measure every step of their journey. Designed and delivered by a former community banker turned digital strategist, this webinar will look at analytics from the perspective of a community-focused financial institution. You’ll discover where to find and how to interpret insights from various sources, how to understand the nuances of content performance, and to fine-tune your strategies across different channels. Learn not just how to collect data, but to connect it – crafting a narrative that drives decisions and digital success. In addition, this webinar will begin to explore some of the ways that AI (yes, we’ll talk about artificial intelligence) platforms can help turbo-charge your data analysis and glean insights with amazing speed and accuracy.
 
AFTER THIS WEBINAR YOU’LL BE ABLE TO:
  • Understand what’s changed since the shift from Universal Analytics to GA4, the new standard in Google Analytics (and why the change)
  • Know what key metrics are important to track inside of GA4 and the importance of setting goals based on your institution’s strategic objectives
  • Identify what analytics and insights are available inside of several of the other platforms where you spend time building visibility (such as Facebook, LinkedIn, Instagram, and others)
  • Leverage AI-based tools to glean additional, deeper insights on your online performance
TAKE-AWAY TOOLKIT
  • Excel-based UTM “tagging” tool to generate trackable URLs for improved tracking inside Google Analytics
  • Access to download chapters from the book Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing to help build out or enhance your own comprehensive digital marketing program
  • Employee training log
  • Interactive quiz
  • PDF of slides and speaker’s contact info for follow-up questions
  • Attendance certificate provided to self-report CE credits
WHO SHOULD ATTEND?
This informative session is designed for marketing professionals, as well as those who are looking for ways to better understand engagement, track success, and discover what the data is telling you. Retail, sales, compliance, and even senior management will benefit from having a better understanding of how (and where) results are tracked online.
 
DON’T MISS THIS RELATED WEBINAR!
Empowering Financial Marketers: Harness the Power of AI in Your Marketing Strategy, Tuesday, October 1, 2024
 
NOTE: All materials are subject to copyright. Transmission, retransmission, or republishing of any webinar to other institutions or those not employed by your institution is prohibited. Print materials may be copied for eligible participants only.
 
MEET THE PRESENTER
Eric C. Cook, WSI & The LinkedBanker
Eric Cook often refers to himself as a “recovering banker” after spending 15 years as a community banker in Michigan before shifting to a digital strategist in 2007. An award-winning web designer with WSI, the world’s largest digital agency network, he’s a three-time contributing author of the best-selling book Digital Minds: A Strategic Approach to Connecting and Engaging with Your Customers Online and recently launched an online mastermind and mentorship community exclusively focused on the needs of banking professionals called TheLinkedBanker.com. Eric routinely works with community-focused financial institutions around the country helping to develop their digital strategies, embrace social media engagement, and enhance their overall online presence. As a faculty member at several banking schools, Eric is also a highly rated conference speaker who loves educating community bankers to help lead the digital charge to better connect and engage in the 21st century.
 
THREE REGISTRATION OPTIONS – WHAT YOU GET
1. LIVE WEBINAR
  • Unlimited live connections with shareable access within your institution
  • Available to view on desktop, mobile & tablet devices
  • Take-away toolkit
  • Live Q&A session & the presenter's contact info for follow-up questions
  • Access the webinar training from your User Portal
2. ON-DEMAND WEBINAR
  • Unlimited and shareable access to the recording within your institution,
    starting two business days after the live date
  • Available to view 24/7 on desktop, mobile & tablet devices
  • Take-away toolkit
  • Ability to download the webinar video and toolkit items
  • Presenter's contact info for follow-up questions
  • Access the webinar training from your User Portal
3. BUNDLE & SAVE
  • Save when you Bundle the Live + On-Demand Webinar Registration
  • Includes all the items listed above
  • Full registration descriptions can be found here