Discover proven strategies to transform your website from a simple information hub into a powerful revenue-generating and relationship-building engine. Whether you're planning a website refresh or looking to optimize your current digital presence, this session will deliver practical insights you can implement immediately to stay competitive in today's digital-first banking environment. Social media and the online opportunities it creates are great. But at the end of the day, relying on social platforms alone to build visibility and engage your target audience is like building a new home on leased land – and there is a very real risk that your landlord will change the terms at some point down the road. Is your financial institution's website truly working as hard as your team? With more people visiting your website than stepping foot in branches, it's time to treat your digital presence as your number one branch and give it the attention it deserves. Today's financial institution website can not only enhance the consumer experience but also streamline sales and foster deeper connections within the communities you serve.
WEBINAR HIGHLIGHTS:
- How leading financial institutions are leveraging cutting-edge design trends while avoiding the limitations that cause many established institutions to fall behind the curve
- Proven strategies for measuring and optimizing your website's conversion funnel – from initial visitor engagement to completed applications for loans and new accounts
- Key analytics and metrics that demonstrate your website's business-driving capabilities, helping you make data-driven decisions for continuous improvement
- Strategic content optimization techniques that enhance both accountholder engagement and SEO while maintaining regulatory compliance
TAKE-AWAY TOOLKIT
- Each participant can receive a complimentary website visual attention analysis based on the powerful Feng-GUI technology. This tool simulates how visitors interact with your website in the first few seconds, helping you identify which elements grab attention and which might be overlooked. Understanding this visual hierarchy can be crucial for optimizing your site's effectiveness and conversion potential.
- Employee training log
- Interactive quiz
- PDF of slides and speaker’s contact info for follow-up questions
- Attendance certificate provided to self-report CE credits
WHO SHOULD ATTEND?
This informative session is best suited for those who manage your website, including (but not limited to) marketing, technology, operations, and compliance. Additionally, senior management may also find the session valuable to help position the website as a strategic engagement and acquisition tool for the institution.
NOTE: All materials are subject to copyright. Transmission, retransmission, or republishing of any webinar to other institutions or those not employed by your institution is prohibited. Print materials may be copied for eligible participants only.
MEET THE PRESENTER
Eric C. Cook, WSI & The LinkedBanker
Eric Cook often refers to himself as a “recovering banker” after spending 15 years as a community banker in Michigan before shifting to a digital strategist in 2007. An award-winning web designer with WSI, the world’s largest digital agency network, he’s a three-time contributing author of the best-selling book
Digital Minds: A Strategic Approach to Connecting and Engaging with Your Customers Online and recently launched an online mastermind and mentorship community exclusively focused on the needs of banking professionals called
TheLinkedBanker.com. Eric routinely works with community-focused financial institutions around the country helping to develop their digital strategies, embrace social media engagement, and enhance their overall online presence. As a faculty member at several banking schools, Eric is also a highly rated conference speaker who loves educating community bankers to help lead the digital charge to better connect and engage in the 21
st century.
THREE REGISTRATION OPTIONS – WHAT YOU GET
1. LIVE WEBINAR 2. ON-DEMAND WEBINAR 3. BUNDLE & SAVE
- Unlimited live connections with shareable access within your institution
- Available to view on desktop, mobile & tablet devices
- Take-away toolkit
- Live Q&A session & the presenter's contact info for follow-up questions
- Access the webinar training from your User Portal
- Unlimited and shareable access to the recording within your institution, starting two business days after the live date
- Available to view 24/7 on desktop, mobile & tablet devices
- Take-away toolkit
- Ability to download the webinar video and toolkit items
- Presenter's contact info for follow-up questions
- Access the webinar training from your User Portal
- Save when you Bundle the Live + On-Demand Webinar Registration
- Includes all the items listed above
- Full registration descriptions can be found here
